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Advertising Guidelines We believe that reader trust is crucial to optimum response rates for advertisers and to Life Learning’s prosperity. The magazine’s integrity creates trust in our advertisers’ products and services. Therefore, advertisements accepted for placement in Life Learning should address a highly intelligent audience and adhere to the following guidelines: 1. Educational products or services must encourage independent learning and should not attract buyers by promoting anxiety or purposefully making parents or learners feel inadequate about academic standards or educational advancement. Materials or services that do not support unschooling and that are based on a particular philosophical or religious perspective should specify that clearly. We reserve the right to refuse companies or products/services that are not targeted to our readership. 2. Advertisements will not be accepted by companies promoting – either overtly or by association – cigarettes of any kind, nuclear power, potentially harmful household or agricultural chemicals, biotechnology, or any other products or services that are deemed not to be healthy, or environmentally or socially responsible (which includes sexist, homophobic, racist or religiously intolerant.) 3. Advertisements must avoid misleading claims and hyperbolic descriptions. The Publisher reserves the right to ask an advertiser to prove all claims. Mention of third party endorsements or awards in your advertising is subject to Publisher approval. 4. All advertising must be clearly different in style from editorial. We do not accept full-page text ads or coupons in ads. 5. Life Learning does not accept articles from advertisers. Under no conditions will acceptance or placement of advertising be contingent upon the publication of articles, or vice versa. Life Learning does not publish product reviews or articles about products or businesses. 6. Life Learning does not accept gifts of product, or free/reduced-rate travel, entertainment or lodging from advertisers or suppliers. 7. Advertising should in no way suggest that a product or service has the endorsement of Life Learning or its editorial department. 8. We do not guarantee positioning of advertising except for covers. Generally, full-page, 1/2-page, 1/3-page and 1/4-page ads are positioned near the front of the magazine; smaller ads are positioned near the back. 9. Ads from network marketing or multi-level companies will be strictly scrutinized for credibility and legality. Business opportunity ads will only be accepted from companies that do not charge for information about the opportunity and that do not make unrealistic claims about the potential remuneration. We cannot guarantee exclusivity. 10. Ads should be of the highest graphic quality possible (in one of the formats specified on our rate card) and be proofread so as not to contain typographical or grammar errors. 11. Life Learning gives advertising agency commissions only to recognized, bona fide advertising agencies that are completely independent from the advertiser. The Publisher reserves the right to interpret these or any other guidelines that may be put in place from time to time, and to refuse any advertisement deemed not suitable for publication. For clarification or further information, please contact Rolf Priesnitz, Publisher, Life Learning by email or phone (416) 260-0303.
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