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Print Advertising Specifications Life Learning magazine is printed on high quality coated stock with a matte finish. Advertising copy must be supplied in accordance with the following specifications. All ads not formatted to these specifications will be subject to a production charge. So please read the following instructions carefully. Creating Your Ad 1. Create your ad using a graphics program that’s intended for professional design work and producing prepress files. We do not accept Quark, Microsoft Publisher or Pagemaker files or ads in Microsoft Word or WordPerfect format. 2. Coupons are not allowed in ads. 3. Set up your software for 600 dpi resolution, web coated CMYK color profile (or grayscale if the ad is black and white) and the correct ad size. 4. If your ad is less than a full-page in size, refer to the size specifications on our ad rate card and ensure your ad is exactly the correct size. Make sure the size of your document page is the size of the ad. That means there should be no surrounding white space, outside the borders of your ad. 5. Bleeds are acceptable only on full-page or cover ads and should extend a 1/8-inch beyond the trim size on top, bottom and one side. Trim size is 8-1/8 inches by 10-7/8 inches. Here is a visual explanation of print, trim and bleed dimensions. 6. Scan all photos at 300 dpi/ppi minimum (150 line screen), at the finished size or larger; do not enlarge an image that is small in resolution or dimensions. Create or scan line art and text at 600 dpi/ppi. Images in web format (i.e. JPG or GIF) are not acceptable for print reproduction. 7. Black type in all color ads must be 100% black rather than 4-color (i.e. set the color setting for C=0, M=0, Y=0, K=100%.) If you want more information about color issues, please refer to our Color Issues information page. 8. If your ad is less than a full-page in size, save it as a TIF with all compression turned off. A full-page or cover ad can also be saved as a press-optimized PDF with fonts embedded. 9. Do not use crop marks or color keys. 10. Name the file so that we can recognize it, including the name of your company and the issue date in the name. Submitting Your Ad 1. Send your TIF or PDF file electronically via email to ads@LifeLearningMagazine.com. We can accept large files via email, but if you wish, you may upload your advertising file to our anonymous FTP site at ftp.life.ca (no password needed; place ads in “incoming” folder, and don’t forget to alert us by email; make sure there are no spaces in the file name or it may not transfer). 2. Do not use compression software (Stuffit, Zip) to decrease the size of your ad - use our ftp site instead to ensure the highest quality reproduction. Note: If you cannot provide an ad in our required format, we can produce your ad for you, from exact wording and graphics that you provide. Logos, photos and other graphics must meet the above specifications before we will begin work on your ad. Production charge is a flat fee of $100.
Rolf Priesnitz,
Publisher/Advertising Sales Manager
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