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Why Advertise in Life Learning Exposure to Opinion Leaders: Life Learning readers are progressive, engaged, well-educated early adopters of progressive education and green living trends for themselves and their families. They have a high degree of influence over others, and are, according to our research, likely to advise and influence other parents about the benefits of learner-directed homeschooling and the related products and services. Cutting Edge Editorial: Life Learning is in touch with what’s new, trendy and groundbreaking in the area of unschooling and progressive parenting – usually before it hits the mainstream media. And we know how to present it in a way that engages and holds our readers’ attention. Those readers are smart, demanding and appreciative of our high editorial standards. As one reader remarked, “At last – an intelligent homeschooling magazine!” Credibility and Integrity: Life Learning readers trust our editorial content because it is well-researched, inspiring and honest…and your advertising shares in that credibility. We publish our ethics and sustainability statements prominently, and our readers tell us they are aware of and appreciate those policies. When you advertise in Life Learning, that integrity and trust extends to your message. Paid Distribution: Life Learning readers have demonstrated their financial commitment to the magazine by either having paid for a subscription or purchasing a copy on the newsstands. Readers of free giveaways do not have that buy-in. Repeat Exposure: Life Learning readers refer to the magazine multiple times and tell us that they save each issue for future reference, providing the opportunity for repeat multiple exposures to your advertising. Our back issues sell well, with many readers purchasing the complete set of back issues when they subscribe, so your ad endures well beyond the initial exposure. Each copy of Life Learning also has multiple readers, with each issue being read by average of 3.8 people. Quality: Our stunning layouts, four-color photography and high quality printing on FSC-certified paper match your professional image. Internet Exposure: All ads appear in the PDF version of the magazines, which are posted to our website upon publication of the print edition. An average of 7,000 additional readers download each issue’s PDF. Experience: Life Media has been publishing for the homeschooling market since 1979, so we know what our readers want and how to give it to them. Current Editor and Publisher Wendy and Rolf Priesnitz are the original owners of Life Media, and have personal hands-on experience with homeschooling in addition to having published magazines and books for this market for three decades. This experience working with homeschoolers ensures that Life Learning’s readers get the respect and information they need to integrate their values with their brand choices and purchasing decisions…and that you get solid marketing advice to help you understand this market. Customer Service: When you succeed, we succeed. Our goal is to create a long-term mutually beneficial relationship with our advertiser clients.
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